Monday, August 20, 2018
Monday, July 2, 2018
THE TIPS TO MAKE YOUR CUSTOMERS HAPPYProviding great customer experiences at every digital point of the customer journey is becoming essential for brands. A report by customer experience consultant Walker found that 86% of buyers plan to pay more for better customer experience and by 2020 CX will outweigh price and product in brand differentiation. While a strong customer experience has been shown to produce amazing results—more customers, more sales, and more loyalty—many companies still struggle to identify the plan of action that will best achieve them. This doesn’t have to be the case. Leaders can reach these goals if they focus on something more specific: the digital customer experience. Customer experience is an integral part of Customer Relationship Management (CRM) and the reason why it is essential is because a customer who has a positive experience with a business is more likely to become a repeat and loyal customer for many years.
- Information contained in customer emails (43%)
- Calls to the customer service teams (45%)
- Online feedback tools (35%)
- Usability testing/ heatmaps (40%)
- Digital experience (session) replay (57%)
Optimizing Your Customers’ Online ExperienceHave you ever clicked out of a website because it was taking too long to load? Or decided not to make a purchase because the payment page looked unprofessional? Or sworn off a brand completely because of one bad experience? In the world of customer relations, the customers’ experience is their reality – whether or not you agree. That’s why customer experience is such a priority, whether in an online business or a brick-and-mortar store. All the marketing in the world will be ineffective if you are not receiving and retaining your customers well at the end of their buying journey. So how do you make sure your customers have a good experience with your brand, besides website fast load time? One of examples can be … According to CIO, “customers should be able to easily navigate an organization’s website,” states Ali Mirian, the senior VP of Product, Collective Bias, a marketing & shopper social media company. “It is important to limit unnecessary clicks and implement features like auto-scroll to help avoid users losing interest.”
Make sure their security is always reassuredStudies have shown that consumers rate security as the foremost priority when it comes to making a conversion on a website. Whether it’s as simple as giving you their email or as important as credit card information, customers need reassurance that their data is secure. Build your site to look professional and streamlined, and include clauses that guarantee that any data provided by the consumer will be kept secure. Registering your payment system with trusted payment gateways can also help to reassure your customers that their financial security is intact.
- Secure your site with SSL
- Update any plugins or extensions/apps you use on your site
- Use a CDN (Content Delivery Network)
- Make sure your CDN has data centers in multiple locations
- Use a password manager
Create a seamless experienceIt goes without saying – make sure your site is mobile-optimized. A vast majority of customers will attempt to access your site from a mobile device at one time or another – it would be a shame to lose them just because they were unable to navigate your site and left frustrated.
- 36% of people feel like their time is wasted by bad mobile experiences
- 48% of people said that a bad mobile experience meant a company didn’t care about their business
- 50% of people said that even if they liked a business, they would use them less often if the site wasn’t mobile-friendly
Make them feel specialPersonalization is one of the buzzwords in digital marketing now, and it’s no wonder why. Personalization can make a customer feel special, whether it’s sending them an email addressing them when they sign up, or offering them an exclusive deal. Make the effort to keep them informed at every stage of the buying process, letting them know that their order has been confirmed, packed, delivered and so on. Be sure to train your customer-facing staff in customer service as this has the potential to turn a bad experience into a good one. Personalization leads to increased revenue: this is the big advantage for the firm willing to make an effort to personalize the customer’s experience. Forty percent of U.S. consumers say they have purchased something more expensive than they planned to because of the personalized service.
ConclusionWould you want Blueninja.io help you with Web design and Website Development & E-commerce? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing (SMM) are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article! With creativity in heart, with an idea in mind!
Thursday, June 28, 2018
LANDING PAGE | WHAT YOU NEED TO KNOW ABOUT ITLanding page is any webpage that someone lands on after clicking an online marketing call-to-action. Quite often, digital marketing campaigns become focused on driving consumers to visit a website, with no real thought as to what happens when they get there. When a consumer clicks on an inbound link into your website, whether through an Google Adwords ad, social media, or a link on someone else’s website, they ‘land’ on a web page that gives them their first impression of your brand. Any of your website pages can be a ‘landing page’ in that sense – but they may not make a good landing page. Optimally, landing pages should be customized to achieve the following objectives:
Trigger a ConversionThis is the main (but not only) objective of a landing page – to get visitors to take a desired action. Depending on your ad campaign objectives, this could be lead generation (visitors provide their details for further communication with your brand) or a direct purchase. While this is obviously the most lucrative objective of a landing page, most businesses find that many consumers do not convert at their first contact with a website or landing page. Thus, a landing page designed solely to cater for conversions may cause you to miss out on the other benefits that a good landing page can bring.
Capture Basic Background DataEven if web visitors do not ‘sign up’ with your brand, a good landing page should still be able to track basic data for each visitor – for example, demographic data like age and gender, as well as the visitor’s referral source, or where they entered your landing page from. Using this background data, you are then able to retarget these visitors at a later date using the remarketing features of ad platforms like Google Display Ads and Facebook.
Explain Your BrandYour landing page is the first point of entry into your website – and there is a possibility that your visitor will not navigate beyond that first page to explore the rest of your website. Thus, it is a good idea to make your landing page count by including key points of information about your brand, including unique selling points that make your brand different from others.
Give Visitors Options for Next StepsIt is also important that your landing page not be a ‘dead end’. Some businesses do choose to design very minimalistic landing pages if their main goal is to drive conversions, as giving the website visitor fewer options can increase the chances that they will perform your desired action. However, you do tend to lose out on those visitors who are in ‘browse’ mode, looking for more information before committing to an action. Thus, giving the option of finding out more, exploring other aspects of your website, or providing contact information can be useful on a landing page in order to help these visitors along on their consumer journey.
BEST PRACTICES FOR LANDING PAGES
- Too many companies send their advertising, email, or social media traffic to their homepage. This is a huge missed opportunity. When you know a stream of targeted web traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using a targeted landing page.
- Another important suggestion by .com, is to ensure that sharing buttons are also provided on the landing page:
- The last, but not the least: Testing!
LANDING PAGE PERFORMANCE MEASUREMENT
Average time on page.If you’re not careful, you can look at average time on page metrics and get a completely wrong impression of how your landing page is doing. By default, most analytics tools (Google Analytics included) only record the time spent on a page when the web visitor navigates to another page on the same domain. If a visitor lands on your page, sticks around for 15 minutes, follows through with a goal, and bounces, their average time on site will be marked as 0.00. This distorts your data and leaves you with an inaccurate snapshot. The best solution is to use Google’s Event Tracking API tool (which starts tracking after a visitor has been on site for 10 seconds). (Semrush.com)
Bounce Rate.Bounce rate is important. High bounce rate tells you that the users who are coming to your site, leave the site immediately. Leading causes for high bounce rate: a) The lack of information or misinformation on the site b) Poor user experience design that is not appealing to your visitors c) The site is difficult to navigate, slow or anything that is connected to a bad development work Bounce rate calculates the percentage of people who leave your site after visiting only one page. If your goal is higher conversions, you want to ensure your bounce rate stays low. If your bounce rate is high, it means the material on your landing page is not what visitors expect and they were not interested in taking action, downloading your content or completing a form.
ConclusionWould you want Blueninja.io help you with Digital Marketing and develop a great landing pages for your website? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, PWA System Development, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article!
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