Showing posts with label Google Adwords. Show all posts
Showing posts with label Google Adwords. Show all posts

Thursday, October 11, 2018

Marketing strategy defines success

Why Your Business Needs a Marketing Strategy

Regardless of whether you’re a new start-up or your company has been operating in the business arena for over twenty years, a solid plan is the basis lying behind any long-lasting success. In addition to careful financial planning and product development, it is crucial to create a detailed, comprehensive and thought-out marketing strategy. As regards to advertising, the lack of planning is not only costly, but also risky, leading to unpredictable circumstances. Below are the key potential outcomes that might happen to your company, if insufficient attention would be given to developing a marketing strategy.

Lack of market research leads to huge losses

Comprehensive industry research and market trends analysis are the cornerstones of any good marketing strategy. Without the in-depth research, you’ll just be wasting your ad budget on the wrong audience, using wrong marketing channels. Careful planning leads to the well-informed decisions, which are crucial for your business functioning. Strategy planning allows you to focus on your business goals: you can determine the best direction and avoid losing sight of your objectives. Apart from that, by outlining your objectives you can develop a timeline of tasks, milestones and deadlines you need to meet in order to fulfil your objectives. In that case, you and your team members will be held accountable for completing their tasks in a timely manner. The most famous example of the failure to implement sufficient market research is the Coca Cola’s commercial in Saudi Arabia. The company wanted to show how the drink helped people survive the hot weather common for that region:  
  However, the published advertisement turned out to be a real disaster, as Coca Cola did not take into account that Saudi Arabia is different from the rest of the world, as people there read from right to left. The wise advice for the businesses being in the midst of strategy planning process is to pay maximum attention to the accuracy and timeliness of the collected information prior to strategy implementation. Relying only on one source is not enough – 2-3 sources are the optimum amount to ensure the full reliability of obtained data. Market research plays a crucial role in marketing, as it allows to understand your customers better. By providing insights into clients’ behaviour, preferences, needs and wants, market research assists in developing the pathway of the future strategy planning and implementation. Understanding your audience makes the whole process easier, as you know who your customers are and what they prefer. Nowadays, it is a common trend for many start-ups to attempt to target as much customers as possible, paying little attention to audience segmentation. Is this a right strategy? Many businesses would say yes, as they believe – the more people you target, the more customers you can get. No, no, and again no! The important element of any market research is to understand who is that person you are targeting. Male or female? Teenager or retiree? Single or Married? What does he/she like? And many more questions that you need to answer before starting your planning. In the world of marketing, this is known as creating customer persona’. Below we provide an example of the customer persona created by Brightspark Social Media, a digital marketing agency:  
  By outlining all the details including age, job position, preferred communication methods and the main needs and wants with regards to digital services, Brightspark Social Media is a successful business, as they know everything about their clients! Sounds great, right? Another interesting example of the detailed customer persona is presented by UX designer James Donovan. Just have a look at how real and holistic the customer persona is!  
  There is no fixed set of points that you have to include in your company’s customer persona. Are you opening a beauty saloon? Find out what beauty products your clients use; how often they go for haircut or manicure; what beauty pages they follow on Facebook. Are you starting a fast-food chain? Explore what the eating habits of your customers are: how often they eat; meat-lovers or vegetarians; prefer eat outside or order delivery? We can provide thousands example, but only you know your business better than anyone else! Take a piece of paper, describe your business in 5-6 points and start building your customer persona based on it. Surveys, interviews, and social media websites are also your best friends in this journey!

You can’t fix your mistakes if you don’t know what they are

Frequently, when you are in the process of implementing your marketing plan for a long time, the tasks become a daily routine and you go on auto-pilot without paying sufficient attention to your performance. Business in general, and marketing in particular, are the fast-changing environment, where the continuous updating of practices and methods used is vital for the company’s survival. This is particularly true for online marketing strategies, where trends that were popular just yesterday could be completely outdated for your audience tomorrow. The continuous evaluation of the performance is another important element of the marketing strategy implementation. Comparing the obtained results against set goals, milestones and competitors are necessary to ensure that work process is going according to the agreed plan. However, still keep in mind that making changes to the initial plan is acceptable and in some cases necessary, to ensure that only the best results will be achieved not only for marketing, but also beyond it. The famous example of the company that failed to keep up with the fast-paced technology trend is Kodak. Founded in 1988, the American technology company, Kodak, was built on the culture of innovation and change. Kodak held a dominant position in the photographic film at that time. Its tagline “Kodak Moments” was so popular that it was used for promoting various events.  
  Kodak's failure in 2000s was mainly due to their inability to recognize how powerful the threat of new technologies would be to their business. Although the company essentially invented the digital camera, it suppressed the technology out of fears it would threaten the revenues it made from traditional fil, however, Sony, Nikon, Fujifilm took advantage of it. The wise advice for businesses is to always be aware of the current and changing trends in the industry and market. Ranging from reading news to conducting surveys, the wide variety of research methods allows companies to continuously keep up with changes occurring in the business arena.

Insufficient attention to the details can cost you your credibility

Nowadays, businesses face a wide variety of marketing channels that they can use for advertising purposes, ranging from traditional methods, such as magazines and newspapers, to internet and mobile marketing. Thus, it is difficult to find a company that utilizes only one of those channels. A cross-channel marketing campaign is like a big machine – if one component isn’t working, the entire machine will fall apart. Despite being a whole, the clear outline of goals for each channel is crucial in order to keep the work process organized. For instance, when using both Linkedin and Instagram for digital marketing, businesses need to be aware that while Linkedin is more suitable for B2B conversion purposes, Instagram aims at establishing deeper relationships with existing clients. The bright example of how the inappropriate promotion through one of the marketing channels has affected the entire company’s image is Bloomingdale’s case on Twitter. The picture, which shows a man side-eyeing a woman, eerily reads: “Spike your best friend’s eggnog when they’re not looking.” Understandably, the horrific suggestion -- which falls under the message calling for alcohol-fueled date rape – resulted into disgust and contempt across social media.  
  Later, Bloomingdale’s apologized in 140 characters on Twitter, however, the Internet post left a significant impact on the customers’ perception of Bloomingdale brand image even after that.  

Conclusion

Not having an online marketing strategy makes achieving your business goals significantly harder, because you’ll just be implementing random non-related activities. It is like walking through the desert without ha ving a map or a compass. However, a detailed plan of action ensures that all the efforts, time and money that you invest on marketing your business are well-spent to produce the best results.
Thorough Market Research. Performance Monitoring. Attention to Details.
Three simple rules to follow and you can be sure that your online marketing strategies have a strong foundation, a constant control and a quick response to meet the changing requirements of the fast-paced business environment. Consider your marketing tasks as your building blocks vital for achieving the company’s major goal. Best digital marketing is more than just advertising: digital marketing is a science revealing the success secrets for your company. As any science, it takes time to learn – thus, be judicious in your planning and actions. Careful preparation and planning determines half of success. Take a deep breath and … are you ready? So, let’s start!

Tuesday, October 9, 2018

EMAIL MARKETING

Maximizing Your Email Marketing Potential

Most companies have some sort of email system set up. Maybe it’s a welcome email to people who have newly signed up with you, or a weekly email to tell your consumer database about your latest promotion. But are you doing enough to maximize on the full benefits of email marketing? Research has repeatedly shown that email marketing has among the highest ROIs of all the digital marketing channels. All you have to do is make sure you’re staying updated with the latest developments in the world of email marketing. Email marketing involves collecting email addresses from those who have purchased your digital products or who have expressed interest in your business. After that, you need to segment those email addresses based on each individual consumer's position in the sales funnel.  
  Email is almost 42 times more effective than Facebook and Twitter combined in helping businesses acquire new customers (McKinsey). As explained by Ciked, unlike many other marketing opportunities, email marketing can provide businesses with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring. This will allow you to define various milestones or actions that a user exhibits through interactions within emails or your website. Once a user has met the criteria you have defined, then you can follow up with them with targeted messaging to further drive them down the funnel.

History of Email Marketing

Email celebrates its 46th birthday this year, let’s explore a bit more about it. According to Autopilothq.com, in 1971, the first email was sent through a network set up by the Department of Defense called ARPANET. The network was basically the foundation of the internet as we know it, and this first email send was one small step for inboxes, and one giant leap for email kind. ;) There’s a large gap in the history after that, since the internet was being built and email was primarily being used for inter-organizational communication. Fast forward to the 1990s. The internet started to catch on with the general public and AOL, Yahoo!, and Hotmail were introduced to the world. “You’ve got mail” became a thing, and digital marketers started to pay attention.

Few Interesting Facts and Tips to remember…

It has been proven by studies that emails with a personalized subject line are opened 27% more than emails with generic subjects. Simply putting the name of the recipient in the subject increases the open rate by nearly 16%. You can easily do this if you use an email service like MailChimp.  This personalized approach to emails improves the click-through-rate (CTR) by 14% and your conversions by 10%. Also, Wordstream reports: Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. 86% of business professionals prefer to use email when communicating for business purposes. CTRs are 47% higher for B2B email campaigns than B2C email campaigns. 59% of B2B marketers say email is their most effective channel in terms of revenue generation. 56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian. Tuesday is the best day of the week to send email (according to 10 email marketing studies). As stated by Arcalea, email marketing is extremely effective in generating customer interest. When implemented correctly, a newsletter is cost-effective, fast, and simple way to keep customers informed on (and excited about) new product launches or new promotions.  
  Email marketing has greater chances of being noticed, compared to the social media updates where they can miss out announcements and just scroll up their news feeds. With a few clicks, emails can be sent to the thousands of users. Those users are free to read at their own convenience- whether online or offline.

Make Sure Your Email System Has a Mind of Its Own

Automation, segmentation, and personalization are all current buzzwords in email marketing. As digital technology advances, email systems are programmed to predict consumer behavior based on actions they have taken or where they are on their consumer journey. They can then use that data to make sure that the right emails are sent to the right people, at the right times. Setting up these email systems does take time and effort, but mostly in the beginning as you teach your email system what you would like it to do. After that, you should theoretically be able to sit back as it does the work for you: automatically adding and moving your consumers into different segments based on their actions, and sending them emails that are personalized to their needs at any given time. This helps to build relationships with your consumers and keeps an open channel of communication going without a lot of manual effort on your part.

Make Your Emails Interactive

It used to be impossible to add elements other than text to emails without making them chunky in size and slow to load. However, that’s not true today. Images, GIFs, even videos, are all currently easily compressed and embedded into emails without compromising the user-friendliness of the email itself. Use this to your advantage and incorporate design elements, images, and movement to capture your readers’ attention and highlight the most important aspects of the email. Make sure to include clear call-to-action buttons to encourage further action after the email is opened.  
  It is also important to make sure that all your emails and visuals are mobile optimized, given how heavy mobile use is in the community today. The effort you put into copy and design would be wasted unless your consumers find it easy to access and use.

Make Your Emails Worth Opening

Ensuring you are sending quality emails that are giving people value – whether it be in the form of information, offers, or entertainment – is crucial to a long-term email marketing strategy. The more people are convinced that they are benefiting from opening your emails, the more likely they are to continue to open them, and to encourage their social circles to sign up and open your emails too. Be sure to study consumer data and take note of the types of emails that do the best for your business. Think also how best to tailor your email to what the consumer needs at any given point in their journey (e.g. a new buyer could benefit from an email giving suggestions about using your product, while a lapsed buyer might benefit from a discount coupon enticing them to return to make a purchase). You can then automate these emails using your email system. And lastly, don’t discount the value of a good subject line that is catchy but to-the-point! Use more interactive elements such as emoticons and language that is easy to understand at a glance.

Conclusion

Email is a big part of our lives as professionals and individuals, and, even consumers. Think about this, how many people do you know without an email address? Millions and millions. According to Radicati Group, more than 3.7 billion people worldwide use email. That’s almost 54% of the world’s population! Data from Pew Research also shows that 92% of adults use email, and 61% of these email users are checking and sending emails on an average day. Would you want Blueninja.io help you with Digital Marketing? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing (SMM) are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article!

Friday, September 7, 2018

SEO: Best Examples

Search Engine Optimization: Best Practices & Examples

“On a broad scale I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” © Duane Forrester The importance of Search Engine Optimization (SEO) practices are vital in order to survive in the modern competitive business world. To stand out of the crowd, businesses all over the world need to put enormous efforts by developing a comprehensive thought-out strategy, taking into account the company’s major goals, preferences of targeted audience, and ‘rules’ of search engines. Today we will introduce to the key benefits of SEO for business, best examples of optimized websites and present few very interesting statistics. Let’s get started!
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Key Benefits of SEO practices

SEO Helps You Stand Out from Your Competitors

On the first page of a SERP (search engine results page), there are up to six paid positions, three map listings, and 10 organic listings. If you can align your keyword strategy to appear in a paid listing, a map listing, and an organic listing, you’re increasing your likelihood of a site visit and decreasing the likelihood of a searcher clicking to visit your competitors.

Take Your Business to the Next Level

SEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.

A Good SEO Strategy Enhances PPC Quality Score

We all know how important Quality Score is for PPC campaigns. But, did you know that Quality Score and the content on your website go hand-in-hand? A good SEO strategy includes creating pages on your website for your products and services and using relevant keywords through your site. By aligning your text ad messages to the content on your website or driving PPC traffic to relevant landing pages (like a page for a specific product or service), you can improve your Quality Score, which can, in turn, reduce your cost per click and improve the performance of your pay-per-click advertising.

SEO Boosts the Effectiveness of Your Other Marketing Efforts

Because of an increased market share in SERPs (search engine results pages) with SEO, you can boost the effectiveness of your marketing efforts like PPC and retargeting. For example, coupling SEO and search advertising can improve traffic by 50%. Coupling SEO and retargeting can increase brand awareness. You can also use the insights from your SEO strategy to fine-tune your PPC campaigns – if you have keywords that are performing well for your organic search, you can add those to your PPC campaigns and test whether or not performance improves.

The Results are Low Cost

Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for business advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike pay-per-click advertising, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web. _________

3 Great Examples of Best SEO Practices

Have a look and get inspired by new ideas!

Cloudbakers

 

  Cloudbakers, optimizes SEO through a strong homepage. The page contains a strong call to action (CTA) as well as keyword links that link to content on their other pages. This design gives the company more opportunities for their site to be found by providing specific keywords that are easy to locate because of their page placement and will increase page ranking in results. Why it's exceptional:
  • Direct call to action: "Talk to someone who does"
  • Secondary call to action: The three thought bubbles below the main CTA link directly to their products page, allowing the user to learn more information if they're not ready to talk to someone, as suggested by the primary CTA.

MULESOFT

 

  Marketing campaigns often create a big bang, but they all too often lose momentum and fizzle away. MuleSoft, an integration software company, recognizes that sustainable and impressive results come not only from campaign activity, but from the continual application of technology and continued iteration of marketing best practices. Still, easier said than done. To keep campaign momentum going, MuleSoft’s digital marketing team invested in a smart integration strategy, achieving great results when all of their digital channels where working together. For starters, their SEO team altered their metadata structure and audience segments, resulting in a hefty increase in organic traffic to their website. Their marketing leads instituted real-time personalization, and their social team increased revenue a whopping 115% through expanding Account Based Marketing (ABM) efforts. They also prioritized creating a top lead-converting asset by recycling old assets into a long-form book. The results? You guessed it: stellar sales and revenue performance. In addition to killing their integrated marketing game, they also aren’t afraid to go behind-the-scenes and write about their culture, too. Don’t miss one of our favorite blog posts: Putting our culture of innovation into practice. Why it's exceptional:
  • Good H1 tag: "Transform your business with API-led connectivity"
  • Very prominent call to action: "Get Anypoint Platform"

Mouseflow

 

  Another strong example of SEO success would be Mouseflow, a tech company that uses an online customer tracking heatmap software that facilitates a clear analyzation of a user’s online experience. The Mouseflow home page has strong on-page optimization, with a clear and relevant H1 tag along with an effective call to action. The page is full of relevant keywords which equate to higher SERP ratings. This provides an insightful framework that many other websites can follow in order to construct a SEO -friendly website. Why it's exceptional:
  • Good H1 tag: "Do You Understand Your Visitors?"
  • Good H2 (including bolded words) that also serves as a concise description of the product
  • Eye-catching call to action (the video and also within the main navigation bar)
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Mind-Blowing SEO Statistics You Have Not Heard About!

  •  Google receives over 63,000 searches per second on any given day
  •  50% of search queries are four words or longer
  •  93% of online experiences begin with a search engine
  •  The first organic search result will get nearly 33% of clicks
  •  75% of users never scroll past the first page of search results
  •  High-quality content and link building are the two most important signals used by Google to rank your website for search
  •  Long-form content of over 1,000 words consistently receives more shares and links than shorter form content
  •  Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly
  •  In 2018, the average firm is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020

Conclusion

Search Engine Optimization (SEO) is a crucial aspect of the company’s success in the online business world. Despite of the fact that SEO does not brings fast results, consider it as a long-term investment giving unbelievable ROI in the future. Highly-qualified SEO specialists are of a great demand nowadays, and our team members are those you are looking for! Do you want Blueninja.io to help you? We are waiting for your call! Our search engine opitimization (seo), social media marketing (smm), and search engine marketing (sem) services will help you to be on the first page of Google Search and social media network newsfeed! We are looking forward to meet you!

Monday, August 20, 2018

YOUR EFFECTIVE WEBSITE

HOW TO CREATE A HIGHLY CONVERTING WEBSITE

Introduction

Living in the modern digital world makes a website a necessity for a business, both for big and small. If you have a business and don’t have a website, you are most likely losing a number of great opportunities for your business. A website is used by businesses to accomplish a variety of different marketing strategies to help your business grow. The web has a significantly wider reach than any other form of modern advertising. Your website will be the center of your company`s online presence; through your website, you advertise your business around the Web on social networking websites, forums, as well as through pay-per- click advertising programs. Even the smallest business can utilize the power of the internet to be more efficient and to build revenue. Once you start thinking about it, it's easy to get excited about the potential for your website.  
  Simbla states, a website development tool provides companies with a podium for this necessary web presence and allows them to get in touch with millions of web surfers all over the world, widening the range of their potential customers. This doesn't just make the companies accessible, but accessible to the global population. It also gives businesses the chance to portray themselves in the ways they want to be seen, with a platform that's built on their terms and can effectively market the services or products that they offer. In addition, a website will make businesses look more reliable if they're represented in a professional way. To develop a website in accordance with specific criteria, the business can either hire a web developer or do it themselves by choosing from the best web development software, which will assist in creating polished websites. Today we will explore the effective ways of converting your website into the highly converting marketing tool.

Create Engaging Content

Most website owners create contents with a sole purpose to rank and get website traffic from search engines. Although optimizing your contents for search engines is important, you need to remember that search engines aren’t the one who buys products or services from you—the searcher or person does. According to Openvine, compelling content attracts visitors and leads them through the sales funnel. Gone are the days that potential customers call to get all of their information from you or someone on your sales staff. Savvy consumers now look to your website and to social media to learn about your products/services, to see comments others have made regarding your business or product, and to judge your credibility and expertise. The more informative, helpful web content you provide on a consistent basis, the better your chance of turning these visitors into customers. Here are some tips for creating great content for different mediums. Besides, the content on your website needs to be dynamic. According to Forbes, dynamic content is when the content that's displayed on your site changes based on who the visitor is. Usually, it's based on geography. For example, if someone is visiting from the U.S. during a national holiday, then your homepage would display products/services that relate to that holiday or would display a simple holiday greeting. A perfect example would be TripAdvisor. They display the name of the city, region or state on their homepage. For instance, their Restaurants tab displays the city that you are currently in and offers you the best restaurants in that city. The result is that the visitor identifies with the content more, has a better user experience and is more likely to buy your product if you’re using dynamic content. Omniconvert states that there are countless examples of websites that use dynamic content in order to personalize their user experience. For example, Booking.com implements this solution when displaying the number of visitors that look at the same listing at the same time, in order to increase the urgency. Here are some other examples:  
 
  Some common parts of text that can be transformed into dynamic content are the user's location, weather & temperature, system details. These are all pieces of information that can immediately be used even during first-time visits on the website. However, if the user has already been on the website and maybe has already created an account, other more specific data can be used to personalize the content such as name, gender, products that they visited, actions they previously made.

Great SEO Strategy

Forbes  explains, SEO focuses on making a site accessible to search engines for the purpose of improved rankings. CRO is the art of improving the user experience to get higher conversions. One discipline is geared towards search engines while the other is focused on users. Very few sites can successfully combine both to create a stellar site that provides a great user experience and also ranks highly on search engines. The secret is using SEO tactics to improve your conversion rate and to make your site searchable.  
  Optimizing your content for search engines is different from optimizing your content for conversions, but the results you achieve with one complement the results you reach with the other. While SEO/SEM helps you bring more traffic to your site, CRO helps you convert these visitors into leads and customers. Just driving more traffic to your site doesn’t guarantee more conversions. A CRO program complements the increase in traffic generated by an SEO program.

Effective Use of Call-to-Action Buttons

As stated by Blue Fountain Media, call-to-action buttons come in various of shapes and sizes – but all of the best ones offer an emotional trigger while standing in the contrast to the rest of the web page they are featured on. While CTAs are important, sometimes the actual emotional trigger that a CTA uses to be effective isn’t in the button – it’s in the copy that surrounds it. A great example of this idea in action can be found on Flex Studios’ website. Featuring scrolling background images, the page changes the text that accompanies each image while giving a consistent green CTA button with the copy “Book a Class”. What’s particularly interesting about this site is that each set of copy provides different emotional triggers that could feasibly interest someone enough to book a class. The initial copy focuses on highlighting Flex’s location in New York City’s Union Square, as their target customer is in that area. For the second image and batch of copy they focus on the three different workouts they offer in an effort to get users to see what different classes they could book by clicking on the call-to-action. Finally, they highlight their discount pricing for a first class.  
  In order to maximize your efforts and your CTAs, you need to use the kind of language, approach, and wording that captivates and engages your audience. Your CTAs mean the difference between whether your customer converts or clicks on the exit. A persuasive, compelling call-to-action can convince even the most hesitant prospect to convert, but there’s more to it than just a tempting offer — you have to speak your customers’ language.

Conclusion

Developing a well-designed, professional looking website will get your foot in the door of the online market, and give you a base from which to build your clientele. Would you want Blueninja.io help you with Web design and Website Development? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing (SMM) are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article! With creativity in heart, with an idea in mind!

Monday, August 13, 2018

Digital Tech Trends 2018

Technological Advances and Digital Marketing in 2018

Introduction The constant flow of technological progress means that digital marketing is always evolving to keep up. Today’s digital marketing tactics look completely different than they did five years ago – and it is likely they will look completely outdated by the time another 5 years go by. But for now, here’s how technology is currently impacting digital marketing – and what you have to do to keep up with the times. Forbes  has suggested a new term, known as Digital Marketing 4.0. The prior framework includes website traffic, email campaigns, digital advertisements, basic social media management and basic blog publishing. It only focuses on increasing visits to websites but has no focus on lead conversion and proper online lead qualification.  
  This most recent trends, though, include: Integrated Global Marketing: Inbound and outbound marketing should now be combined. In comparison to cold-calling, consider this "warm-calling." For instance, after someone reads a blog article on your website, follow it up with an email sharing more meaningful content. Omnichannel Marketing Strategy: This includes deep analytics and data mining, such as AI and machine learning. Omnichannel marketing brings a diversity in mediums when it comes to communicating your brand and value-add. Focusing only on one medium can be limiting, especially if your buyers don't exist on that channel. A Comprehensive Marketing Technology Integration: No one software tool can save the day. Marketing is not about the creative aspect alone anymore. Marketing technology infrastructure needs to be designed and integrated correctly. One social media tool alone will not save the day, nor will one CRM tool be the solution to a challenge anymore. Consider your full stack and how it can work together. Instant is the New Speed Gone are the days when web pages took 5 seconds or more to load. Technology and connection speeds have progressed to a point where everything is expected to be instantly available on-demand. To the younger generations especially, to be constantly connected to instant information is the norm. And, as they move up to fill more of the buying market, businesses will need to cater to diminishing attention spans to ensure they don’t miss out. Engage IT personnel to work on streamlining your website load speed and run frequent tests to ensure it falls within an acceptable range to avoid a high bounce rate. If you put out any content or communications, ensure they get to the point quickly to keep users engaged. Lastly, you can make use of the numerous “Live” channel features on social media to interact with your consumer base in an on-demand fashion.

Mobile Devices Take Over

According to BonsaiMediaGroup.com, with the mobile-first index due out on in early 2018, it’s no longer just competitive advantage to have a mobile-friendly, responsive site. Without the proper precautions and set up, your rankings and your business are sure to suffer. Over 60% of search is now mobile, and nearly 20% of mobile queries are voice searches, which means that your site needs to be mobile-friendly from both a search engines and a user’s perspective. Nowadays, the prevailing use of mobile devices is becoming a common trend. Search engines, social media  networks, online shopping websites, books, movies, and any sort of information are accessed with the use of smartphones, rather than desktops. Think about yourself: how often do you use your phone compared to PC? Yes, you get my point. Google is observing the rising number of mobile search enquiries since 2015, and now it is time to make changes. 2018 is announced to be a year, when Google will officially start to rank and index web pages based on mobile experience and its content, while desktop version will be a less influencing factor. You can find more information about Google Mobile Index in our article.  
    Smart phone evolution, ubiquitous Wi-Fi, and ever-increasing data allowances mean that people are constantly ‘plugged in’ and ready to receive information. 65% of all digital media time is spent on mobile devices – and yet, all too often mobile optimization is overlooked as a priority. Ensure your IT personnel are well-versed with mobile optimization in terms of design, as well as functionality and always test your website on various mobile devices (of different resolutions, screen sizes, display settings, and so on) to make sure that it looks good and is easy to use. Besides your website, don’t forget to mobile optimize the other communications you put out – whether it be ads, emails, articles, and so on. Who knows – as time goes on and mobile dependency gets higher, it is possible that the new norm will be to design for mobile, then optimize for desktop. From mobile-optimized pages to tailored mobile advertising, creating dedicated mobile marketing may seem time and resource-intensive, but it is an extremely worthwhile investment in 2018.

More Reliance on Artificial Intelligence

According to Mobilebusinessinsights.com, driving digital transformation is much more than managing the creation of a minimum viable product. The solution must also have the agility to support innovation going forward.\ The MarketingScope.com states that AI was in the headlines across business disciplines in 2018, from supply chain planning and finance to production and, of course, marketing. Average daily searches for the term doubled from January to December 2017, according to Google Trends. It’s not a tool itself, but AI technology is being applied to marketing tools like ad serving to help target ads more effectively; marketing automation software to personalize content; and analytics tools to find patterns at a speed and scale humans can’t match.  
  Artificial intelligence (AI) is developing every day to better understand human behaviors, interests, and thought processes. This is a benefit to both users and marketers, as AI is able to segment large audiences based on their characteristics and show them content that is relevant. On the user side, AI acts as a filter towards the huge amount of information out there, selecting and curating an experience for each individual according to their interest and behaviors. On the side of the digital marketers, AI is used to save costs by ensuring that marketing materials are shown only to the people most likely to be interested. Thus, in all your online marketing channels, make sure you are making full use of the AI available to segment your audiences and show them the most relevant content – whether it be based on their interests or by where they are in their journey through the buying cycle. This will enable you to meet their needs in a much more relevant and engaging way – a win-win outcome!

Conclusion

The evolution of technology is changing the way we form a digital marketing strategy. This creates a growing challenge for industry professionals to keep up with evolving trends, as well as find the best way to incorporate them into their marketing plan. Inspireinfosol.com states marketing is no more people-only driven, it is equally driven by technology. Having mentioned that, we support marketing function teams with technology that will ease analytics, provides insights, implements automation, lead generation, conversion optimization and branding. With marketing you would need help in either creating a digital collateral, system integration, implementation or analytics. The recent development in the marketing technology space is to be able to find the right resources for your business, network with and execute task-driven projects. Would you want Blueninja.io help you with Digital Marketing? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, PWA System Development, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article!

Wednesday, August 1, 2018

SEO BACKLINKING

SEO TIPS | LET’S TALK ABOUT BACKLINKING

Importance of SEO for businesses

With businesses that are ranking high organically, consumers and website visitors know that they have not just paid to be there like the businesses in the ad spots above them. They know that you are more likely to provide the solution that they are desperately searching for. Thus, SEO can be considered as one of the tools for earning customer trust and loyalty. The goal of any search engine (Google, Bing and others) is to deliver unbiased results that provide information you are looking for as quickly and as accurately as possible. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of their quality and relevance. Thousands of factors are involved when search engines rank sites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as a half of a second! The actions you take in order to optimize your website will have a direct effect on your SEO ranking. Components, such as H1 tags, the keywords used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking. Today we will have a closer look at backlinking and the effective strategies for your SEO activities.

What is Backlinking?

According to Scrunch, a backlink is the term used for a link that points to your website, whether it be to the homepage, a product page or another page. A backlink can come from your onsite blog, or it could be from an offsite destination, such as a blog, business directory, news website or industry resource.  
  Search engines, such as Google use search spiders to index all websites based on the quality of backlinks they have. When you build backlinks of a good quality, you drive more quality traffic to your website. As a result, you become more relevant in search queries and get higher ranking on SERPs. It is important to keep in mind that when search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site.

Quality Matters

A quality backlink originates from the relevant authoritative domains in your niche. If the site linking to your website has a high Domain Authority (DA) and has similar unique content, your backlink will be good for SEO. As mentioned by Seohermit, Google wants to see links coming from high-quality sites that are associated with the outbound link given. Therefore, if you have a link from a completely unrelated site, it won’t be as valuable as a link from the related website. For instance, if you are a carpet cleaning company and you are getting links from an internet forum about TVs, something would seem wrong and ‘unnatural’ to the search engines. Why would a forum discussing TVs want to link to your carpet cleaning company? It doesn’t make sense to users and it will not make sense to the search engines either.  
  Another factor to consider is diversity. Google likes to see lots of links, but not lots of links from the same domain. For example, if a website has 1,000 incoming links, but all originate from the same domain, those links will not improve the website’s rank as much as 1,000 links from 50 domains. Diversity is the key. Google is looking for lots of links that stem from many different domains, but even still, quality will outrank quantity every time.

Important Tips to Remember

You have to give websites a good reason to link to your posts. Relevant, authoritative, engaging and most importantly, unique content forms the backdrop of all inbound linking activities. Carefully go through your current website and develop a list of your most-read content and keyword phrases that bring in the highest website traffic level. You will use these as a springboard for your upcoming backlink development efforts. Guest posts enable you to add natural backlinks to your website from a wide range of sites. It takes time to develop quality content for other sites, so acquire good writing skills before preparing guest posts. Don’t repurpose existing content or use duplicate content; that can hurt both your SEO efforts and the website you are targeting.  
  In addition, the rising trend observed in backlinking practices is the use of Q&A websites for posting. Why? Nowadays, we can clearly see that there is a significant increase in the search volume of question queries, while at the same time a slight decrease in the search volume of generic primary keywords. Search engines have essentially become answer engines. Their job is no longer resource discovery, but rather to answer users' questions. Another evidence for this phenomenon, can be found in the fact that the traffic to QA and "how to" sites has been dramatically on the rise in the last 5 year. Using Compete comparison, we can see the yearly change among some of these sites (unique visitors):  
  Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there. Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a crucial element to SEO success. The last but not the least, it is important to pay attention to your anchor text. While including targeted keywords in the anchor text of links to your company website can help improve your search rankings that does not necessarily mean that you should include as many keywords as possible or place these links on sites or pages where they do not make sense. Please make sure these links are used in a way that is relevant to the content of the pages that are linking to your website, and use natural language rather than random phrases built around keywords you want to target. Besides, speed of acquisition matters. You can’t suddenly have a thousand of backlinks appearing overnight. It will make search engines suspicious. Getting a thousand backlinks can only be possible if you bought them and Google will penalize you for trying to trick them.

Conclusion

The well-thought-out SEO strategy in general, and backlinking strategy in particular, has a huge impact on the brand visibility in the online space. According to statistics, it takes 5-7 brand impressions before someone will remember your brand. SEO is a direct driver of improved visibility and impressions in the search engine results. Websites that appear higher in the search results are viewed as more trustworthy and credible. In fact 98% of all searchers choose a business that is listed on Page 1 of the results. Improved brand awareness, business credibility, customer trust and loyalty are just few out of many benefits SEO provides for your business! SEO rewards your business for your efforts at a higher rate than all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason is because SEO is an inbound marketing strategy, i.e., it allows you to market to people when they are looking for the products and services your business provides. Would you want Blueninja.io help you with search engine optimization (SEO) ? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article! With creativity in heart, with an idea in mind!

Monday, July 23, 2018

SNAPCHAT VS INSTAGRAM

THE Battle of Social Media Giants | SNAPCHAT VS INSTAGRAM STORIES

Snapchat is a one-to-one and group messaging application that lets users send photo, video, and text messages that disappear after few seconds. Roughly more than 150 million people use Snapchat daily, and consumption is around 800 hours of video per second. In addition to its messaging features, Snapchat features Stories (photo or video messages that can be replayed within 24 hours), as well as Memories, which refer to saved photos, and stickers to ‘design’ messages. The app has been widely adopted, especially among teenagers and millennials, where 26% of people surveyed between the ages of 12 and 24 said they used Snapchat the most.  
  Snapchat was created in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown. The app was created when they were studying at Stanford University, with Spiegel presented the app as a part of a project for his product design class. It was initially launched as Picaboo, but it was rebranded as Snapchat just a few months later. However, recently Facebook announced that Instagram Stories surpassed its competition by acquiring 250 million daily active users within a year since its launch. That's roughly 50% of Instagram's total number of daily active users accessing the application. The Stories feature, which allows users to share photos with their followers, is up to 500 million daily users. Snapchat pioneered the photo stories model and reported 191 million daily active users for the first quarter of 2018, according to Snap's most recent quarterly report.  
  In addition, 11 out of 12 top social media influencers posted more Instagram stories than on Snapchat. Here’s are infographic by Mediakix that shows the number of average stories they produce per day:  
  According to Hubspot.com, Instagram wins big-time when it comes to numbers alone. With 500 million daily active users, Instagram has an audience almost three times larger than Snapchat’s. But quantity isn’t the only thing that matters here: 45% of Snapchat users are between the ages of 18-24, and that group spends an average of 40 minutes per day on Snapchat -- which is more time than they spend on Instagram. Almost half of Snapchat users aren’t even on Instagram. If you intend to target a young demographic, Snapchat might have a more ideal audience for your business. Instagram, on the other hand, generally caters to an older demographic: 59% of all internet users between the ages of 18-29 use Instagram, and 33% of internet users between the ages of 30-49 use it. If your ideal audience is an older demographic, or if you haven’t fully established your brand and want to reach as many people as possible, Instagram might be a better long-term fit. However… In terms of filters, Snapchat is undoubtedly a leader. Although Instagram has tried to create nearly identical filters to Snapchat on Instagram Stories, Snapchat’s filters are still unbeatable and undoubtedly, more popular. Snapchat is especially unique when it comes to filter animations: if you use the dog filter on Snapchat, you don’t just look like a dog, you also move like one. Mic.com supports the perspective that Snapchat’s filters are better: “Snapchat has a lot more filter choices but Instagram offers a few of the same. For instance, the photo-sharing app has its own variation of the "flower crown" filter but it pales in comparison to Snapchat's.” Snapchat also offers augmented reality effects, something currently unmatched by Instagram. For instance, you can put dancing hot dogs in your pictures and videos of the real world.

Advertising for Businesses | Comparison

According to a new report, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat. “As Instagram becomes the mainstream choice for brand Stories, Snapchat risks being niche-ified,” wrote L2 in the report. Snapchat has repeatedly stated that it's focus is on helping users maintain relationships with friends over marketing or influencer content, while Instagram, too, is adding new features that cater to greater privacy. Snapchat has been under fire from Instagram for more than a year, as the Facebook-owned app has steadily ripped off Snapchat’s features while increasing its users thanks to support and targeting tools from Facebook’s ecosystem. As regards to cost, according to Digiday.com, buyers say Instagram Stories is about $3 to $4 CPMs, and completion rates are between two and three times higher on Instagram than Snapchat. “Instagram is a more compelling story to online advertisers, because it is connected to the larger Facebook ecosystem,” said Jill Sherman, SVP of social media at DigitasLBi. “It provides a more seamless opportunity for brands”, as was mentioned in Business Insider. Snapchat has widely rolled out the Snapchat Ad Manager, with a unified dashboard for metrics, choosing objectives, targeting and mobile monitoring.  
  On the targeting front, Snapchat offers over 500 audience segments to help unlock the most value for advertisers, and also has several partnerships. It has one with Oracle Data Cloud for ad relevance based on offline purchases, for instance. At the same time, the Instagram Stories feature offers a fantastic opportunity to engage with your audience more flexibly and outsmart the ongoing changes to their algorithm. There are so many benefits to giving it a go – why not try it out for your business? Those features include the tools for drawing, placing stickers, adding augmented reality filters, etc.  
  Besides, nowadays businesses are widely taking advantage of Instagram Live feature. Awario states that If you're brave and prepared enough to go Live, you can use that to support your Stories. It is comparatively more interactive and more spontaneous. There is a big advantage to go live as your followers get notifications when that happens (unless they have turned the notifications off). You can also upload your Live Stream as an Instagram Story as soon as it's finished. You have to be prepared to go live, and if your audience is large, you have to also be prepared for almost anything. Here're some ideas for you in case you want to try one of the following ideas: (1) run a contest or invite your audience to bet on an outcome; (2) host a Q&A or AMA (Ask Me Anything); (3) cover an event or share an interesting moment; (4) host a talk show. The point of both Instagram Stories and Instagram Live is to produce raw content that feels more authentic and more personal. If your goal is to build an image of your brand that is down-to-earth, interactive, human - that's the space for you to try out. Besides, DMN also reports that Snapchat works with several measurement solution providers, like Nielsen and Millward Brown, to track metrics like viewability, reach, resonance, and reaction (i.e. sales lift). However, Velasco says it is still “very difficult” for other vendors to provide clients with Snapchat performance analytics. Instagram, however, can leverage Facebook's reporting capabilities and offer deeper insights on its followers' demographics and post/Stories engagement.

Conclusion

Social media is becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. One of the main advantages of social media for businesses is that it enables you to interact with your potential and existing customers. Social networks provide the opportunity to start a conversation with your consumers and deliver the right marketing message to the right individual. Would you want Blueninja.io help you with Social Media Marketing ? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, PWA System Development, SEO, Google Adwords and Social Media Marketing (SMM) are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article!  

With creativity in heart, with an idea in mind!

Friday, July 20, 2018

SEO BACKLINKING


SEO TIPS | LET’S TALK ABOUT BACKLINKING

  Importance of SEO for businesses
With businesses that are ranking high organically, consumers and website visitors know that they have not just paid to be there like the businesses in the ad spots above them. They know that you are more likely to provide the solution that they are desperately searching for. Thus, SEO can be considered as one of the tools for earning customer trust and loyalty. The goal of any search engine (Google, Bing and others) is to deliver unbiased results that provide information you are looking for as quickly and as accurately as possible. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of their quality and relevance. Thousands of factors are involved when search engines rank sites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as a half of a second! The actions you take in order to optimize your website will have a direct effect on your SEO ranking. Components, such as H1 tags, the keywords used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking. Today we will have a closer look at backlinking and the effective strategies for your SEO activities.

What is Backlinking?

According to Scrunch, a backlink is the term used for a link that points to your website, whether it be to the homepage, a product page or another page. A backlink can come from your onsite blog, or it could be from an offsite destination, such as a blog, business directory, news website or industry resource.  
  Search engines, such as Google use search spiders to index all websites based on the quality of backlinks they have. When you build backlinks of a good quality, you drive more quality traffic to your website. As a result, you become more relevant in search queries and get higher ranking on SERPs. It is important to keep in mind that when search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site.

Quality Matters

A quality backlink originates from the relevant authoritative domains in your niche. If the site linking to your website has a high Domain Authority (DA) and has similar unique content, your backlink will be good for SEO. As mentioned by Seohermit, Google wants to see links coming from high-quality sites that are associated with the outbound link given. Therefore, if you have a link from a completely unrelated site, it won’t be as valuable as a link from the related website. For instance, if you are a carpet cleaning company and you are getting links from an internet forum about TVs, something would seem wrong and ‘unnatural’ to the search engines. Why would a forum discussing TVs want to link to your carpet cleaning company? It doesn’t make sense to users and it will not make sense to the search engines either.  
  Another factor to consider is diversity. Google likes to see lots of links, but not lots of links from the same domain. For example, if a website has 1,000 incoming links, but all originate from the same domain, those links will not improve the website’s rank as much as 1,000 links from 50 domains. Diversity is the key. Google is looking for lots of links that stem from many different domains, but even still, quality will outrank quantity every time.

Important Tips to Remember

You have to give websites a good reason to link to your posts. Relevant, authoritative, engaging and most importantly, unique content forms the backdrop of all inbound linking activities. Carefully go through your current website and develop a list of your most-read content and keyword phrases that bring in the highest website traffic level. You will use these as a springboard for your upcoming backlink development efforts. Guest posts enable you to add natural backlinks to your website from a wide range of sites. It takes time to develop quality content for other sites, so acquire good writing skills before preparing guest posts. Don’t repurpose existing content or use duplicate content; that can hurt both your SEO efforts and the website you are targeting.  
  In addition, the rising trend observed in backlinking practices is the use of Q&A websites for posting. Why? Nowadays, we can clearly see that there is a significant increase in the search volume of question queries, while at the same time a slight decrease in the search volume of generic primary keywords. Search engines have essentially become answer engines. Their job is no longer resource discovery, but rather to answer users' questions. Another evidence for this phenomenon, can be found in the fact that the traffic to QA and "how to" sites has been dramatically on the rise in the last 5 year. Using Compete comparison, we can see the yearly change among some of these sites (unique visitors):  
  Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there. Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a crucial element to SEO success. The last but not the least, it is important to pay attention to your anchor text. While including targeted keywords in the anchor text of links to your company website can help improve your search rankings that does not necessarily mean that you should include as many keywords as possible or place these links on sites or pages where they do not make sense. Please make sure these links are used in a way that is relevant to the content of the pages that are linking to your website, and use natural language rather than random phrases built around keywords you want to target. Besides, speed of acquisition matters. You can’t suddenly have a thousand of backlinks appearing overnight. It will make search engines suspicious. Getting a thousand backlinks can only be possible if you bought them and Google will penalize you for trying to trick them.

Conclusion

The well-thought-out SEO strategy in general, and backlinking strategy in particular, has a huge impact on the brand visibility in the online space. According to statistics, it takes 5-7 brand impressions before someone will remember your brand. SEO is a direct driver of improved visibility and impressions in the search engine results. Websites that appear higher in the search results are viewed as more trustworthy and credible. In fact 98% of all searchers choose a business that is listed on Page 1 of the results. Improved brand awareness, business credibility, customer trust and loyalty are just few out of many benefits SEO provides for your business! SEO rewards your business for your efforts at a higher rate than all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason is because SEO is an inbound marketing strategy, i.e., it allows you to market to people when they are looking for the products and services your business provides. Would you want Blueninja.io help you with search engine optimization (SEO) ? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article! With creativity in heart, with an idea in mind!

Wednesday, July 18, 2018

Your perfect PPC ad


Secrets behind your perfect PPC ad text

Launching a new Google AdWords search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when a person is going to click the ‘Enable’ button on a new campaign. Undoubtedly, you will be learning from your personal experience when your first campaign starts, however, Blueninja.io is willing to help you by providing few useful tips – how to prepare successful ad text for your Google Adwords campaign!

 

Most important messaging is in headlines

Even though new 80-character description is by far the largest field in the new expanded text ads, they still command the least attention. The messaging of the two headlines of your expanded text ad are the most impactful in improving the CTR of your ads. Therefore, you need to invest sufficient effort and time to develop headlines winning the heart of your potential clients. Developing the right headlines and description requires conducting a research of keywords that are of the highest demand among your targeted audience.

Make an in-depth research

The first ingredient of the successful text ad is customer demand. If your customers are not searching for your product or service in Google, then obviously, paid AdWords search advertising is not going to work for you. So, before you get too excited about creating your very first campaign, you need to verify there is in fact search volume (appears in Google Adwords top searches) for what you’re going to offer to your targeted audience.


The tool that is essential to use is the Google AdWords Keyword Suggestion Tool. The keyword tool acts much like a thesaurus. You enter in phrases you think your prospects are searching, and Google tells you other similar, relevant phrases. Google also will tell you how often people search these phrases, how competitive the keywords are in Google AdWords, and how much it’ll cost to advertise on each keyword. All of this information will help you determine which keywords you want to use in your first campaign. Before you start using the tool, make sure the Advanced Options are set. If you’re in Malaysia, then set the Location to Malaysia and set the Language to English/Malay. The Device should default to desktops and laptops, which is what you want unless you’re targeting only mobile devices.

Keep ad copy simple

When starting with AdWords ad copy, keep it simple and direct, making it easier to go down initially—especially for bottom of the funnel queries where someone already has urgency and is expressing strong purchasing intent. The more complicated the content of your ad is, the more difficult it is to reach your targeted audience. You need to have a good knowledge of who your customers are, what they prefer and how their attention can be attracted.

Include call to action

Many advertisers forget to include a call to action in their digital marketing ad campaigns. Having a good call to action can increase your CTR and also increase your campaigns effectiveness. A user needs to know where he will be redirected, if he clicks on the advertisement link. He is already in a page full of related links that he was searching for and you are just one of them. So if you are going to take him away from this great page, you will have to make sure that he knows what he will get from your page. For instance, if a searcher is thinking of getting auto insurance, he needs to go to a destination where he can straight away get what he needs, an insurance quote. He doesn’t want to end up on a website, where they will give him insurance tips, articles etc. Below are some live examples of call to actions that some advertisers are using:


The first example on the left is an ad for auto Insurance. The call to action is very loud and clear – If you click on the ad, you will get a rate/quote in less than 8 minutes! It sounds convincing right? Now let’s look at the ad on the right, its call to action is to Book online for huge savings. Thus a searcher already has an idea (+expectation) from that website even before clicking on them.

Use numbers in your headline

 

  You’ll see numbers a lot in successful pay-per-click Google AdWords ads. They make the ads stand out visually by breaking up blocks of words/letters. They also add some specificity to the ads, in this case the $49 price, the 100% money back guarantee and the fact that the logos are 100% custom made. This lets people know exactly what they’re getting and, especially when you include a price, can reduce clicks from those who aren’t a good fit for your business.

Localize your ad text

 

 According to Dr. Nitish Singh, Associate Professor of International Business at Saint Louis University, to successfully compete in today’s global economy organizations must adapt—or localize—website and digital media content to clearly resonate with  their international audiences. “From a broad marketing perspective,” says Singh, “localization basically means adapting market offerings to best meet end-user expectations.” Expectations may vary by region and industry but they can typically be broken down into two categories: cultural and functional. Some examples of cultural content include:
  • Colors, shapes, sizes, styles
  • Images, icons, graphics
  • Societal codes; i.e. humor, etiquette, rituals, myths, symbols
  • Societal values, power, relationships, beliefs
Some examples of functional content include:
  • Date and time formats, telephone numbers, contact information
  • Weights, measurements, geographical references
  • Language and linguistic content; product descriptions, reviews

Use relevant extensions

Here we will focus on one of the mostly-used ad extensions offered by Google Adwords ads manager, known as call extensions. Below you can see Desktop view and Mobile view of the MicrosoftStore ad with call

 

  There are a number of reasons to use call extensions as you attempt to drive more calls for your business.
  • The ease of the ‘click to call’ button saves the searcher time and effort while helping businesses attract potential
  • You can count calls as conversions within Google AdWords and see call reporting data when using a Google forwarding
  • They make the ad stand out among others in the search engine results. Call extensions can increase clickthrough rates by 6-8%.
  • They don’t cost any extra money–clicks from call extensions are billed on the same cost-per-click model as traditional ad
Few useful tips for using call extensions: If you are a local business, using both call extensions and location extensions is highly recommended. When you use both, Google will display the address from the location extension and phone number from the call extension together. Also, don’t forget to monitor performance! If using the Google forwarding number, track the performance of the call conversions and analyze the data to improve your campaigns. In the end, call extensions are a great way to boost performance. They are simple to implement and are a great way to better understand the behavior of your potential leads. If driving calls is an important goal for your business, setting up call extensions is a simple way to add value.

Conclusion

When launching your first PPC Google Adwords campaign, devote sufficient time and effort to develop an ad text that will serve as a magnet for your targeted audience. Ensure that your key messaging lies within your headlines, keeping it simple but attractive at the same time. Besides, it is important to localize your ad content to different locations if you are targeting different regions. Call to action is a helpful tool to motivate users to click on your ad. Another useful feature provided by Google Adwords is the various types of extensions, where call extensions and location extensions are the most favourite among digital marketers and SEM (search engine marketing) specialists. Are you planning to advertise your business online? Call Blueninja.io for assistance. Let us show you how Google Adwords can help your business! Our search engine opitimization (seo), search engine marketing (sem) and social media marketing (smm) services will help you to be on the first page of Google Search and social media network newsfeed! We are looking forward to meet you!